Full Name
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Email
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Unique Offering & Value Proposition
What makes your boutique or specialty store unique in terms of the products or services you offer?
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We offer handcrafted, artisanal products that are not available in big-box stores.
We specialize in sustainable and eco-friendly products.
We carry exclusive, high-end brands or limited-edition items.
Our personalized customer service and tailored shopping experience set us apart.
What is your store’s core value proposition? (Why do customers choose your store over competitors?)
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Unique, high-quality products that customers can’t find anywhere else.
Personalized customer service and attention to detail.
Affordable pricing without compromising on quality.
Exclusive access to limited-time collections and VIP experiences.
Ideal Customers
Who is your ideal customer? (Please describe their age, gender, lifestyle, and spending habits.)
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Young professionals (25-35 years old) with disposable income who value premium, trendy items.
Families (35-50 years old) looking for sustainable and high-quality products.
Eco-conscious millennials who prioritize ethical shopping.
High-net-worth individuals seeking exclusive, luxury items.
What pain points do your customers experience that your store or products help solve?
Difficulty finding unique, high-quality products in mainstream stores.
Need for personalized service and curated recommendations.
Desire for sustainable, eco-friendly products.
Lack of access to limited-edition or exclusive products elsewhere.
Customer Retention & Recurring Business
How do you currently encourage customers to return to your store after making their first purchase?
Regular email marketing with personalized recommendations.
Exclusive discounts or early access to new collections for returning customers.
Hosting in-store events or VIP shopping experiences.
Using customer data to provide tailored follow-up offers.
Do you provide any loyalty programs, exclusive discounts, or rewards to incentivize repeat purchases?
Yes, we have a points-based loyalty program that offers discounts after reaching a certain threshold.
We offer seasonal promotions and exclusive discounts to repeat customers.
We provide VIP memberships with perks like free shipping or early access to products.
No, but we are interested in developing a loyalty program.
Lead Generation & Marketing
How do you currently attract new customers and generate leads for your store? (e.g., organic traffic, paid advertising, influencer partnerships)
Social media marketing (e.g., Instagram, Facebook, TikTok) and influencer partnerships.
Paid online advertising (e.g., Google Ads, Facebook Ads).
Word of mouth and customer referrals.
Organic traffic through SEO-optimized blog content and website.
What are the key outcomes you hope to accomplish through our lead generation and online marketing services? (e.g., boosting foot traffic, growing online sales, improving customer retention)
Increase foot traffic to the store and build a local customer base.
Boost online sales and expand our e-commerce presence.
Improve customer retention and increase repeat business.
Grow our social media following and engagement to attract more leads.